Award Winning Results on Sustainable Materials

Published on 20 Aug 2007

The HSPG Design and Print Awards 2007 recognise the high ground in graphic communications. The new awards provide a wider platform for capturing “excellence” within the graphical arena, and offer increased opportunity for leading industry players to demonstrate the very best in design and print.

Print Judges

Chairman Alice Twemlow / NYC Keith Marley/ Fulmar Colour Printing Peter Hayden/ St Ives Westerham Press Ged King/HBOS John Knight/Anton Group Jim Lakin/Taylor Boxam Charles Taylor/Taylor Brothers

Judges Comment

“Great Production which really enhances the substrate and gives this product life” Ged King / HBOS Title: American Express Platinum Card Welcome Pack

Print: Precision Printing Design: Ogilvy One Paper: Think Bright 150g/m and 300g/m

The Challenge

American Express wanted to update the card delivery welcome pack for the re-launch of their prestigious Platinum Card product, in an effort to enhance the exclusive nature of the product while ensuring that all the card benefits were clearly explained for nine markets across Europe.

Our approach

Working closely with the designers Precision devolved innovative packaging and brochure concepts which would deliver all the collateral while holding luggage tags and present the Platinum Card itself recessed within the cover of the brochure. Bright white uncoated stocks were selected from FSC approved sources.