Everyone together, naturally
The challenge
American Express wanted to update the card delivery welcome pack for the re-launch of their prestigious Platinum Card product. In an effort to enhance the exclusive nature of the product while ensuring that all the card benefits were clearly explained for nine markets across Europe.
Our approach
Working closely with the designers, Precision devolved innovative packaging and brochure concepts which would deliver all the collateral including luggage tags that hold the Platinum Card itself recessed within the cover of the brochure. Bright white uncoated stocks were selected from FSC approved sources.
The result
American Express have reported excellent take up and cardmember retention following the re-launch. In addition the welcome pack also received the Direct Mail Award at the 2007 HSPG Print Awards.
The team
