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Contextualised Direct Mail

Well targeted and highly contextual direct mail is more effective than ever before. Context comes from the use of smart data, and when a communication arrives that prompts the recipient with the right offer at the right time, the power of contextualised DM becomes obvious.

In 2009 the only marketing channel to see a growth in response rates was printed direct mail, while TV, Press and most surprisingly on-line marketing all suffered significant drops in response, to find out how you can take advantage of the new Direct Mail techniques that are delivering these outstanding results, please talk to your Account Director.

• Tailored to a group or an individual – no run is too small
• Perfect for brands who have data on their customers
• Perfect for vertical campaigns – response can trigger further marketing activity
• Content is driven by transactional data or contextual profile of the recipient
• Campaign dashboard for tracking and analytics
• The unique power of print to raise awareness and achieve cut through
• In-house data management centre, ISO 27001 data security
• Discount postal services with downstream access

 

Learn more about Contextualised DM and how we helped HP integrate it.