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One Stop Cross-media marketing
Energise your marketing with a fusion of print and web-based technologies. You will generate better response rates and more interaction with customers, providing better data to inform future campaigns.
Precision and our in-house marketing service provider OurKid deliver the Print 2.0 concept. It calls on our expertise and experience in cross-media marketing, aligned with a suite of sophisticated tools and techniques to drive better marketing results.
Digital print combined with an effective transactional data strategy and a web ‘call to action’ is Nirvana – (this year)!
- Obtain more effective data, through real dialogue
- Low cost and quick speed to market
- Contextual print, personalised URLs or PURLs
- Data-driven communications for improved context
- Print, email, web, SMS – any mixture of channels from a single source
- Automated follow-up campaigns
- Allows local targeting to geo demographics
- Campaign dashboard for real-time tracking and analytics
- Better response and ROI – cross-media can get 35% more response than a single media channel
