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Localised Marketing

Did you know that more than 90% of consumers still base their purchasing decisions on local factors? Despite that, most brands spend less than 20% of their budget on local initiatives and localised marketing.

Break away from the crowd: think global, but act local.

Flip your marketing on its head and begin improving levels of context by adding a local line the mix. Bricks and Mortar outlets represent the original social networks a sound physical media strategy there will deliver without annoying folks on face book.

We love it when our local deli knows us by name and puts aside a product he thinks we will like, good local marketing should feel like that.

Precision can help:

• Online template-based system – central control, local customisation
• Local campaigns that will outperform national ones
• Improved speed to market with 1000’s of individual programmes delivered at low cost
• Allowing brands to support community
• Ideal for franchise/reseller networks
• Better marketing results through faster, well informed decision making
• Campaign dashboard for tracking and analytics
• Better engagement from the staff on the ground as they become involved
• Localised direct mail tools