Web To Print:
Web to Print completely alters the traditional print paradigm:
The print industry has evolved! Precision is now virtually unrecognisable from 15 years ago.
Whilst there is still a place for litho printing, digital printing has come to the fore and it's this technology that has defined the predominant differences between the print of the 21st century to the print of the 20th. Print is now far more accessible, affordable, quicker to market and targeted. The days of a mass message for a mass market, one size fits all approach are long gone. The print that gets done today can and should back up the activity we undertake online. When we update our websites, we need to update the materials available to our sales staff via online templating tools.
Businesses spend between 5% and 15% of their annual turnover on their sales teams and physical sales spaces.
That is an enormous resource so considering that spend, does it make any sense at all that following a pitch or important sales meeting you would leave behind some out of date print literature, or worse than that, leave nothing behind at all? The customer needs a lasting memory of your brand therefore ideally you should leave them with a completely up to date piece of literature, containing your latest offering, with any note worthy news about your organisation or the industry with specific content targeted at that specific opportunity and if it can be personalised with the prospects name and company name, even better.
With Web To Print technology this is already a possibility, and if you're not already considering how you can implement this into your marketing communications then you're falling behind the competition.
Growing demand:
We have witnessed tremendous growth in demand for digital print solutions, with marketers quickly
realising the dynamic opportunities now possible.
Since installing our first indigo in 2006, we now have a suite of 3 indigo's producing up to 4,500,000 clicks per month.
In terms of turnover it will constitute around 40% of our output, which is phenomenal, it means in 4 years we have been able to build a digital business which is equal in turnover to our traditional business of 5 years ago, which took us 40 years to build!
The majority of that growth has been in the web to print arena and demonstrates that there is a real appetite for these solutions.
What is web to print and where will it be effective?
Web To Print is a term which describes the ability, through the use of digital printing, to have on line catalogues of virtual material made available to your sales teams or your prospects via templating software, enabling them to update and change certain
information in the document without any artworking knowhow or to build a document by drawing together certain relevant modules and then submitting the jobs for print, in exactly the volume they require, whether that be 1 copy or several thousand.
It's effective whenever you would like to convey a credible message to another individual and is the ideal way to reenergise the physical sales spaces and leave behind environments.
Benefits to a marketing team:
- Improve visibility and accessibility to current, relevant and brand compliant materials.
- Control your brand, without literally needing to be responsible for ordering and checking every piece of print.
- Avoid trying to establish who needs how many copies of what literature in which location at what time, saving you time.
- Save money by avoiding storage costs and obsolescence.
- Stream new materials through with minimal fuss.
- Keep content current and up to date, through regular updates, ensuring greater impact.
- Have clear information as to who is making use of the marketing materials available and who isn't, ensuring you get the maximum value from your marketing budget.
- The fusion of printing with the Internet is a completely new channel and one that hasn't yet realised its full potential, the opportunity is huge, just let your imagination lead the way.
To discuss your current marketing strategy and understand how Precision could help by offering a cutting edge solution which makes best use of web to print solutions, please contact:
Simon Cooper
Business Development Director.
Tel: 0845 606 4001
Email: simon.cooper@precisionprinting.co.uk
