Precision

Five reasons to upsell print products

posted by Precision | 15th Aug 2016

Upsells can sometimes feel uncomfortable for sales teams. Someone is already ready and willing to use your printing services, so why rock the boat by encouraging them to spend more?

Here at Precision Printing, we think it’s essential for both your clients and your organisation that you upsell printing products. We’ve compiled five key reasons why you should upsell, and trust us, it’s for your mutual benefit.19196-NRYYDH-01

1. You’ll be helping your client give a better impression
And really, that’s what it’s all about isn’t it? They don’t know the printing world as well as you, and they may not be making the most economical choices for their organisation. Suggesting a few slight upgrades – adding extra pages to a book or brochure, choosing a slightly more polished cover – will increase the perceived value of their marketing products. This, in turn, will help them to appear more available to their customers.

2. You’re the expert
When a customer approaches you and requests a quote, at the time they know what they want. However, you are well-placed as the expert to suggest how they can grow, and make their print offering even more impressive.

You can add extra options that your client may not have thought of, provide them with a couple of alternate versions, or offer them something completely random that might inspire them.

3. You’ll be able to build better relationships with your clients
By selling both print and digital products, you have the opportunity to be part of your client’s overall strategy as a whole. After their initial enquiry, you can think of ways to help them reach their marketing objectives. Ultimately, they’ll really value your creative input.

4. You get the chance to be creative
Look around at the types of products you can supply to your clients, or visit the Where The Trade Buys website to see what’s on offer there. Thinking of new and exciting options to offer customers is good fun for your team, and gives them a great opportunity to think outside the box and get ahead of the competition.

5. It will increase revenue for your company
It goes without saying, but increased revenue for a little more work absolutely makes sense. You won’t have to work hard to find new customers and build up relationships to the point of sale, but can instead suggest new options to existing customers, who are already happily working with you.

With the above reasons informing your thinking, you can understand that upselling your print services is mutually beneficial to you and your customers.

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