Clive Cooper

Peak season? ALL hands on deck!

posted by Clive Cooper | 10th Dec 2014


No matter what industry you work in, chances are that you’ll experience some seasonal change in your organisation’s activity. For example, if you work in retail, you’re likely to have a busy period before the holidays and Precision Printing is no different especially with the run up to Christmas in particular as the demand for print increases.

Busy periods can be difficult to manage unless we plan ahead and that means ALL hands on deck! When we say ALL, we literally do mean ALL. This includes me! Chairman Clive Cooper of Precision Printing. In actual fact I am out on the factory floor 12 hours a day 7 days a week in peak seasons not only to help organise the very high demand but also to do some physical work and I love it.

I have worked out on the factory floor in peak season for over 5 years now so I am fully aware of the resources that are needed. I also make sure that employees feel supported and that we are making the most of each person’s skills. Although I work 12 hours a day, Precision itself is 24/7 in peak season so we are acutely aware that we need to keep a very close eye on production during busy times. People can experience stress and burnout when work is hectic or nonstop, which it certainly is at the moment, so one has to be vigilant.


One lesson in particular has been especially poignant for me is the importance of appreciating and acknowledging the contributions of every member of the staff. It may seem simple and I suppose it is but it boils down to remembering to say “thank you”.

I can’t help but be moved to reflect upon our staff and the contributions each person makes to the company. We obviously appreciate that each of us has a role to perform and that our success is largely the sum of those contributions, but although it’s one thing to know it. It’s another to say and do it.

The guys we have are incredibly hard-working and talented people who have contributed effortlessly to the success of Precision Printing. I place a strong emphasis on appreciating all of our team members. The idea that we are only as good as our people is fixed at the forefront of my mind not just for the peak season or silly season as we call it internally but throughout the year.