Precision

Super-size me. Precision goes large.

posted by Precision | 18th Nov 2014

Precision Printing has taken a controlling stake in wide format specialists First2Print. Precision has also has become a partner in the innovative start up “YourWalls.co.uk.”

The Sunderland based firm First2Print will now trade under Precision’s recently refreshed brand for the offline business and the online brand “WhereTheTradeBuys.com.” The brand “YourWalls.com” will trade as before.

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The First2Print executive team, led by Martyn Young and Donna Young, will remain in place.

Gary Peeling, Precision CEO commented: “The dynamic team at First2Print have been very successful and are operating in two key strategic markets we have been looking to move into for sometime: wide format printing, both online and offline. It also opens up a new region in the UK that we hope will benefit from our Digital Charms, while giving Precision full national coverage.”

First2Print’s expertise provides Precision with a market leading wide format and display solution to existing clients from day one, with no learning curve.

Precision’s automated print on demand capability will be used to support the growth of the online business WhereTheTradeBuys.com.

Gary adds: “Collaboration is our business philosophy at Precision; its central to this partnership and to all the products and services we provide for our clients. Add in the web and the cloud, and the magic happens. Digital Loves Print.”

The online print market in the UK and the special approach at “WhereTheTradeBuys.com” holds significant opportunity for Precision. The combined resources now offer the most comprehensive online service from a UK provider with offset, digital (including the B2+ Indigo 10000) and now extensive wide format all supported with a unique range of specialist finishing processes.

The regeneration in the North East is gathering pace and the Digital Charms that Precision has developed to support marketing communication engagement will be of huge benefit to businesses in the region.

YourWalls.com is the first of a number of disruptive launches planned. It will allow consumers, interior designers and brands to create and print wall coverings on-demand. Yourwalls.com will enable creative freedom. From decorating a child’s bedroom with their favourite heroes to launching an entire on-demand wallpaper range to bespoke one off interiors. It launches in January.

Precision has achieved a great deal in recent years. This latest deal will provide the product range, resources and support for significant growth, and secure significant market share.

2015 will be a very busy year for Precision.