Putting the V in VIP for American Express

When American Express needed to update their card delivery welcome packs for VIP customers, they turned to Precision to enhance the exclusive nature of the product while ensuring that all the card benefits were clearly explained for all European markets.

Working closely with the designers, Precision developed a beautifully printed case bound book with a recess for the cards and innovative packaging, carefully secured with tamper proof seals.

American Express reported excellent take up and card member retention following the re-launch. In addition the welcome pack also received the Direct Mail Award at the HSPG Print Awards.