American Express: Think big, shop small.

Think big, shop small.

American Express is an enduring brand that needs no introduction. So we were delighted when the world’s largest card provider turned to physical printed media and Precision to make a big impression on small businesses in the high street – as engagement soared, the results were startling.

So much so, that we ran the campaign again.

Using our knowledge and experience of creating impactful Direct Mail, we delivered a personalised campaign that simply cut through and delivered. We chose a unique format that was both quirky and engaging, and used the latest press technology to efficiently deliver this successful national campaign.