Whistles create a direct working relationship with Precision


Leading contemporary fashion brand Whistles wanted to create a high-end look book for the Autumn-Winter 2015 season. The brief was for a high-end A5 book that was digitally printed, required foil blocking and was to be full Canadian bound. The job was to be produced and delivered for a Paris fashion show within 5 days from proof approval.

A member of the Precision Printing team had recently visited Whistles to discuss our full range of services including the latest lay flat technology and our exclusive Enticer range making four colour personalised direct mail 50% cheaper than traditional DM. Within the meeting look books were also discussed as Whistles were looking for a partner that could deliver an A5 book using specific materials and who could offer a fast turnaround on its 2015 Autumn- Winter book.

The deadline was extremely tight and Precision had to meticulously plan the arrival of materials through to the delivery of the finished item which included utilising  24 hour production facility in Barking. The book itself used both modern digital technology and a traditional foil blocking process. The images on the text pages were printed onto an uncoated stock, which gave a real depth to the subject in the image. The cover was produced by foil blocking text in white onto a blue substrate which really makes the cover stand out. To finish the book, we used a finishing technique called ‘Full Canadian binding’ which conceals the wiro-binding in the spine.  The end result is a stylish book which has used great substrates and processes to showcase the content.